LinkedIn Profile:
www.linkedin.com/in/brad-mislow
Experience
Self-Employed, New York, remote
Freelance Creative Director/Senior Copywriter, Contract
May 2025 – present
• Provide creative leadership, campaign development, and copywriting for healthcare, nonprofit, B2B, and consumer clients including The Jewish Board (TV/OOH), bcalmed.org (brand video, tradeshow collateral, Cooley’s Anemia Foundation (direct mail), and National Facilities Direct (multi-channel B2B email campaigns).
Barbarian, New York
Senior Copywriter, Contract
March – May 2025
• Developed and optimized web copy for Samsung’s 2025 global mobile device launch across multiple product lines.
• Partnered with global product marketing, UX, and strategy teams to deliver launch messaging across multiple device ecosystems.
• Delivered high-clarity product positioning and user-centric messaging for global markets.
Okta, remote
Senior Copywriter, Contract
November 2023 – July 2024
• Created digital and OOH B2B-focused campaigns for promoting Okta’s SaaS cybersecurity identity platform aimed at public sector, financial services, retail, and consumer audiences.
• Wrote ad copy promoting Okta’s enterprise tech for high-visibility placements including The Wall Street Journal, Fast Company, and national OOH.
Saatchi & Saatchi, New York
VP/ Creative Director, Agency Officer
November 2018 – February 2023
• Led multi-disciplinary creative teams across P&G oral care and healthcare portfolios, developing integrated campaigns spanning TV, social, eCommerce, and retail channels for national and global markets.
• Directed teams of writers, designers, art directors, producers, interns and external partners.
• Oversaw national and global campaigns for Crest, Oral-B, and Gillette, including work targeting families, children, and international markets.
• Contributed to the launch of Crest Detoxify, Crest Densify, Oral-B Genius line of electric toothbrushes and spearheaded many global Oral-B Kids initiatives that included co-branding with many Disney properties such as Marvel, Pixar, Star Wars, Disney Princesses, and more.
• Ensured creative alignment with brand strategy, regulatory requirements, and global marketing needs.
Publicis North America, New York
VP/ Creative Director, Agency Officer
April 2011 – November 2018
• Promoted from Associate Creative Director to Creative Director in 2016 based on consistent creative excellence and leadership.
• Led integrated creative for Citibank, Bounty, Oral-B, Crest, and Street Soccer USA.
• Created award-winning TV/OLV, radio, and OOH campaigns for Citibank and major non-profit partners.
• Developed community-focused work including NFL Breast Cancer Awareness and Closing America’s Smile Gap.
• Won local, regional, and national ADDY awards for a campaign Street Soccer USA in the non-profit category.
Atmosphere Proximity, New York
Senior Copywriter
June 2010 – April 2011
• Produced all kinds of digital work for Citibank, including the Webby Award-winning experiential campaign for Citi’s impressive high-tech flagship branch in New York’s Union Square neighborhood.
Freelance
Senior Copywriter
July 2009 – June 2010
• Lent my brain to such agencies as Saatchi & Saatchi, MRM Worldwide, Rapp, Digitas, and KWG Advertising to crank out work on Toyota, the U.S. Army, Smirnoff, Crown Royal, American Express, Mercedes Benz, and Northland Juices.
• Won a Bronze Healthcare CLIO in the Interactive Direct to Consumer category for HPV.com, an effort sponsored by Gardasil.
Atmosphere BBDO, New York
Senior Copywriter
July 2007 – July 2009
• Produced digital, social, and below-the-line campaigns for Citibank and AT&T.
• Won an OMMA award for an AT&T Valentines Day promotional campaign featuring Pepe Le Pew (long before his character was “retired”).
Ogilvy & Mather, New York
Senior Copywriter, Partner
June 1999 – July 2007
• Led concepting and execution across TV, print, radio, OOH, and digital for iconic brands: Amtrak, Miller Lite, Hershey’s, Wish-Bone, Kodak, DHL, Northwest Airlines, Huggies, Kraft Foods.
• Launched the JetBlue American Express card, delivering 80k+ cardholders.
• Developed campaigns that drove national product recognition including Hershey’s Kisses with Caramel (top new grocery item of the year).
• Led Post Cereals Whole Grain campaign resulting in a 9% sales increase in one quarter and a Bronze Effie.
• Created the launch campaign for Wish-Bone Salad Spritzers line of salad dressings resulting in a major update for the brand, received lots of buzz on food blogs and was featured on NBC’s Today Show and E!
Professional Involvement
University of Florida Ad Society
Was a featured speaker in November 2019.
Advertising Club of Metropolitan Washington
Served as a judge for the 2016 awards.
Advertising Women of New York
Led creative workshops for students and young professionals. Served on 2007 Good, Bad, and Ugly award show committee.
Ad Club of Connecticut
Served on judging panel for their 2005 award show.
Ogilvy & Mather outreach
Frequently spoke to groups of professionals, client interns, Ogilvy interns and college students about working in advertising. Groups include SAP, Unilever, School of Visual Arts, Fashion Institute of Technology, Savannah College of Art and Design, University of South Carolina, University of Georgia, Howard University, and Brigham Young University.
Education
The Creative Circus
Advertising Copywriting
1996 – 1999
University of Georgia
ABJ, Journalism
1991 – 1993
University of Florida
Journalism
1989 – 1991
And before that, there was a bunch of awkward high school and middle school moments reading Rolling Stone and wondering how to interview Sting and Run-DMC and get paid for it. So, yeah, I went into advertising.