LinkedIn Profile:
www.linkedin.com/in/brad-mislow
Experience
Okta, remote
Senior Copywriter, Contract
November 2023 – July 2024
Created and optimized Okta’s vast internet presence to help grow their business in the B2B and consumer categories. Also, contributed to Okta’s consumer brand campaign.
Various Clients, remote
Freelance Creative Director/Copywriter
February 2023 – present
Led campaign efforts for non-profits such as bcalmed and other national and global companies such as Paradigm Senior Services, Keter Group, and more.
Saatchi & Saatchi, New York
VP/ Creative Director, Agency Officer
November 2018 – February 2023
Continued to work on Crest, Oral-B, Gillette, and Invisalign, including expanding into social, mobile, and various other digital channels.
Publicis North America, New York
VP/ Creative Director, Agency Officer
April 2011 – November 2018
Worked on P&G brands including Crest and Oral-B. Also created award-winning, national traditional and digital campaigns for Citibank and Street Soccer USA.
Atmosphere Proximity, New York
Senior Copywriter
June 2010 – April 2011
Produced loads of digital work for Citibank, including help the agency earn a 2011 Webby Award for Citi’s impressive high-tech flagship branch in New York’s Union Square neighborhood.
Freelance
Senior Copywriter
July 2009 – June 2010
Lent my brain to such agencies as Saatchi & Saatchi, MRM Worldwide, Rapp, Digitas, and KWG Advertising to crank out work on Toyota, the U.S. Army, Smirnoff, Crown Royal, American Express, Mercedes Benz, and Northland Juices.
Atmosphere BBDO, New York
Senior Copywriter
July 2007 – July 2009
Got into the digital game. Cranked out what felt like a billion banners for AT&T. However, winning an award for working with Pepe Le Pew made it all worthwhile. But he’s cancelled now. Sorry, Pepe.
Ogilvy & Mather, New York
Senior Copywriter, Partner
June 1999 – July 2007
You never forget your first real grown-up job. Thankfully, mine was having eight great years of creating all kinds of TV, print, radio, and outdoor for DHL, American Express, Hershey Foods, Wish-Bone, Hellmann’s, Miller Lite, Amtrak, Northwest Airlines, Kodak, Post Cereals, Kraft Foods, Huggies, and more.
And now some career highlights…
Launching the debut campaign of the JetBlue Card from American Express Result: 80,000 cardholders since summer 2005
Wish-Bone Salad Spritzers
Created the launch campaign for the new line of spray salad dressings.
Result: Major update for the brand, received lots of buzz on blogs and was featured on NBC’s Today Show and E!
Launching Hershey’s Kisses Filled With Caramel
Created the debut campaign for the first filled Hershey’s Kiss. Result: Most purchased new grocery store item of 2004.
Received Bronze Effie for Post Cereals’ 2005 “Whole Grain” campaign.
Nominated as a finalist for a 2009 OMMA for AT&T’s Pepe Le Pew-themed Valentine’s Day promotion for the Samsung Propel.
Won a 2010 Bronze CLIO for Healthcare in the Interactive Direct to Consumer category for HPV.com, an effort sponsored by Gardasil.
Won a 2011 Honorary Webby for Citibank’s Flagship Branch in New York. Won various 2012 FCS awards (for financial advertising) for Citibank.
Won local, regional and national ADDYs for the 2012 campaign for the non-profit organization Street Soccer USA.
Professional Involvement
University of Florida Ad Society
Was a featured speaker in November 2019.
Advertising Club of Metropolitan Washington
Served as a judge for the 2016 awards.
Advertising Women of New York
Led creative workshops for students and young professionals. Served on 2007 Good, Bad, and Ugly award show committee.
Ad Club of Connecticut
Served on judging panel for their 2005 award show.
Ogilvy & Mather outreach
Frequently spoke to groups of professionals, client interns, Ogilvy interns and college students about working in advertising. Groups include SAP, Unilever, School of Visual Arts, Fashion Institute of Technology, Savannah College of Art and Design, University of South Carolina, University of Georgia, Howard University, and Brigham Young University.
Education and book-learnin’
The Creative Circus
Advertising Copywriting
1996 – 1999
University of Georgia
ABJ, Journalism
1991 – 1993
University of Florida
Journalism
1989 – 1991
And before that, there was a bunch of awkward high school and middle school moments reading Rolling Stone and wondering how to interview Sting and Run-DMC and get paid for it. So, yeah, I went into advertising.