DTC. HCP. OTC. AMA. ADA. If these combinations of letters mean something to you, I can help.
This client loved this campaign for an eczema medication, but alas, the product did not get FDA approval.
Another strong concept. This time for a specific cancer medication that did not meet FDA approval.
The U.K. faced a crisis in which 46% of kids ages 0 to 8 had oral care issues. This affected nationwide school absences, low-self esteem, and added to overall poor health. So Oral-B stepped in and co-sponsored a national campaign with their National Health Service that ran in schools, dental practices, and online. Reported care issues dropped a year within the campaign launch.
