You can call Brad many things: creative director, copywriter, amateur chef, long distance runner, guitar/mandolin player, comedy/improv nerd, crossword puzzle slayer, trivia junkie.
Along his professional creative journey, he wrote print headlines that clients displayed on banners around their head offices. His first national TV commercial ran on the Oscars. He helped create outdoor campaigns that were plastered in a terminal at JFK airport and all of Toronto’s Union Station. He attempted to race champion marathoner Meb Keflezighi for one city block in Miami (he lost). He has written advertising copy that was voiced by Mickey Mouse, Pepe Le Pew, and Bob “Mr. Baseball” Uecker. His work been has been recognized and rewarded by the ADDYs, Effies, Webbys, Healthcare CLIOs, OMMA, and the Financial Communication Society. He even was assigned to write and execute a TV commercial in German even though he understood very little of it. He did learn that the German word for “gums” (Zahnfleisch) literally means “mouth meat.”
Brad has also spoken to aspiring young ad professionals from various high schools, colleges, universities, and professional organizations. He frequently mentors interns, and judges regional advertising award shows when given the honor to do so.
Whether his ideas are for phone screens or TV screens, Brad aspires his work to be clear, clever, and most importantly, memorable. Because it doesn’t matter how important a message is to a brand if its target audience is given no reason to pay attention.